Online Grooming


Online grooming is where someone befriends a child online and builds up their trust with the intention of exploiting them and causing them harm.

Harm caused by grooming can be sexual abuse, both in person and online, and exploitation to obtain sexually explicit images and videos of the child. Grooming techniques could also be used to radicalise someone, or to obtain financial information from the child or their family.

At Alter UK, we run training programs and courses for individuals and organisations across the Midlands who want to find out more about how to prevent and report online grooming.

How does it happen and who is at risk?

Online groomers will target children on sites and platforms that are popular with young people. On social media, online groomers will often target a number of young people at any one time by sending out friend requests to see who responds. Through online forums and online games, they may strike up a conversation to build a relationship with a child and ask them to continue the talking on another platform or chat privately.

Groomers are very skilled at what they do and can often befriend a child by appearing to have the same hobbies and interests as them. Using fake accounts and photos, they may also appear to be the same age as the child.

However, not all groomers will choose to mask their age or gender. Some groomers may impersonate an aspirational figure, such as a modelling scout, sports coach, celebrity or influencer, whilst others may use their age and experience to develop a ‘mentor’ type relationship with their victim.

Are you ready to find out how to protect yourself as well as the people around you from online grooming? We work with children, young people and adults in Birmingham and Wolverhampton to understand, recognise, and prevent online grooming from taking place.

Groomers can use sophisticated strategies to gain your child’s trust online:

  • They frequent sites that children use, sometimes pretending to be young people themselves to trick children into chatting and sharing.
  • They may be adults. They may also be under 18 themselves and groom a younger child, or they could be another young person that is coerced into obtaining sexual images of other children.
  • They use personal information they have gathered about a child to develop a connection with them and as the relationship grows, the child becomes comfortable sharing more information about themselves.
  • They build secrecy in the relationship and aim to physically and emotionally separate a child from their family and friends.
  • They test and gauge how willing a child is to engage in sexual activities. Some young people may use the internet to explore their sexuality and initially welcome and be open to online contact that facilitates this.
  • They share sexually explicit material and may ask for an intimate image of the child. This can then be used as a tool to pressure the child to send more material, or to meet in person.

Is my child being groomed?

Online grooming may be hard for parents to recognise because it can happen when children are at home. Also, groomers may specifically warn children not to talk to anyone about it. There are a number of signs to be aware of (although a lot of them are quite common among teens), but look out for increased instances of:

  • wanting to spend more and more time on the internet
  • being secretive about who they are talking to online and what sites they visit
  • switching screens when you come near the computer
  • possessing items – electronic devices or phones – you haven’t given them
  • using sexual language, you wouldn’t expect them to know
  • becoming emotionally volatile

It's vital that we pay attention to our children's behaviour, and act if we feel that something ''is off ''.  If you suspect your child or a young person you know is being groomed online, it can be hard to know what to do and how to report it. That’s where we come in. Working with individuals and organisations in the Midlands, at Alter UK, we train people to not just recognise online grooming, but be able to proactively prevent it and work against it.


How do I protect my child from being groomed?

With the growth of social media platforms, online games, and instant message apps, children are able to talk to anyone – friends or strangers – from around the world within minutes. This can be a benefit for many making them less isolated but for some, it can leave them vulnerable to being groomed.

We recognise that online ‘stranger danger’ is a concern, particularly for younger children. We live in a world where a lack of Internet access is unthinkable. Trying to deny this reality won’t help anyone. You have to accept that the Internet is a part of our daily lives. That’s why we have to learn to use it safely. Banning cell phone use or restricting social media access won’t help at all if you don’t educate your children on how to use these technologies appropriately. At the same time, you should install values like respect and attentiveness in them. Our experience working with children, young people, adults, and educators in Birmingham and the local area has helped us identify a few areas to work on when trying to prevent online grooming.

Keep personal information private

Why is it so critical that you hide your children personal information? It’s because personal information is often traded online because there are a lot of things that can be done with it. Private details which could identify them in the real world – name, age, gender, phone number, home address, school name, and photographs – should only ever be shared with people they know. Personal information is everything about yourself.

It can include:

  • Full name and home address
  • Insurance number
  • Phone number or email address
  • Age or date of birth
  • Siblings or other family member

Privacy settings

Spend some time together looking at the privacy settings. It’s always best to assume that default settings are public and should be changed accordingly.
Some content and sites can be encrypted, which means they’re coded in a way that prevents the controls from knowing what the content actually is, so filters will not necessarily apply. Use a Virtual Private Network (VPN). A VPN can anonymize your browsing activity, making it less likely that people are able to track you from website to website. If you’re concerned about advertising or malicious attackers, a VPN can help. They also don’t usually restrict purchases through apps or the use of certain programmes that are already on the device. You’ll need to consider setting your device controls and platform (such as Chrome or Netflix) controls too.

Reviewing apps, site, apps, and games they use

Although children-friendly apps can make using the internet a more accessible, safer and enjoyable experience, the thousands of apps available for different types of people mean it’s important to make sure children use appropriate ones. You will probably use social networks yourself, but you might want to know about new ones that your child is using or wants to use. Use them yourself and set up your own account so you can experience what your child might see. There are also many child-friendly social networks they could use while they get ready for the likes of Snapchat and Instagram.

Know who their friends are

Check in frequently with your kids about whom they're interacting with, whether they've ever been contacted by a stranger, and if they ever "prune" their contact lists by deleting or blocking acquaintances.Talk to them about being cautious about what they share with people online. Remind them that even though people they’ve met online might feel like friends they may not be who they say they are.

Encourage children to talk to someone

It’s inevitable that as your child gets older, you won’t be as physically present in every aspect of their life. But you are still needed for emotional support. If you want a window into what’s going on in their day, the key is to keep up listening.
If something makes your child worried or uncomfortable online their best course of action is always to talk to an adult they trust. You can also direct them to organisations such as child-line.

Negotiating the gaming world

In some games like Minecraft or Roblox people deliberately try to intimidate other players. In multi-player games where gamers talk to one another – you might find abusive language, harassment and there have been instances of grooming. It’s vital therefore that your child knows how to report abuse and talks to you if something is causing them concern.

  • Help your child block the person who has made them uncomfortable, and report the unwanted contact to the social media platform. 
  • Grooming and procuring of children over the internet are crimes investigated by the police. If you have encountered this kind of activity online, contact your local police station.  
  • If you want to make an anonymous report, you can call Crime stoppers on 0800 555 111
  • Also, you can report the online grooming to Child Exploitation and Online Protection command (CEOP)